by KevinPosted on Posted in Marketing — No Comments ↓

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The consumer product Google Plus will be shut down in August 2019. Apparently, an unreported security breach back took place in March. Visitors just do not want to use Google Plus. In fact, Google Plus has a low usage and engagement. A blog reports that 90 percent of Google+ user sessions last for less than five seconds. Stop using Google Plus, a phasing down product to attract customers.

Start using Google Posts. Promote your business in search engine results listings by using Google Posts. To use Google Posts, your business needs a Google MY Business account. It is a feature which allows companies to share content directly from their Google My Business profile. Posts may show on Maps, and Search. Furthermore, customers have more access to your business information and updates. Therefore, this can lead to customers making better decisions about your product or service. Moreover, Google Posts can help your business in local seo, increase branding and increase sales for your company.

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by KevinPosted on Posted in Marketing — No Comments ↓

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Any idea how many consumers read reviews before contacting a company? Over 90% of consumers will look at business reviews before the consumer will contact a business. Consumers prefer video than to read content. Video plays an integral in marketing. YouTube is the second most popular search engine behind their parent company Google. Savy companies implement video into their marketing. Grow your business with video.

An objective of video commercials is to get visitors to call. In addition,the purpose of the video can be to convert visitors to customers and show up in Google searches. Our videos can be syndicated to social media to show up when people search for your products or services.

Showcase that you are an expert with an Expert Video
If you are a strong company, you have loyal and satisfied customers. Show testimonial videos. See our Reputation Video
4 billion videos are watched on YouTube every day so implement Video Ads

Furthermore, video exposure will lead to awareness and improve conversion rates. Moreover, incorporate a cross-channel strategy, which delivers the videos on all platforms. Therefore, increase your branding and reduce churn rates by implementing video commercials.

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by KevinPosted on Posted in Search Engine Optimization — No Comments ↓

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Is your website being found on Google, Yahoo and Bing? Can potential customers find your website? If your website is not visible on the first page of search results on Google, it is time to do SEO. According to Google, high ranking web sites are those where the business and website are customer-centric. They provide real value.

When deciding to hire a SEO Marketing company, ask for referrals. Talk to the past clients regarding their experience. Check out the SEO website to see how credible that the business is. Read about the education and experience of the staff. Ask for proposals. See if the SEO companies has case studies. Find out if the SEO companies have completed any jobs in your industry. Conduct a two-way interview. Do not hire cheap because you get what you pay for.

Make sure that the SEO company practices whitehat SEO. The SEO company should provide a SEO audit of your current rankings and develop strategies in how to accomplish the goals. Therefore, the SEO goals of a business can be to improve the branding,sales,leads and traffic. Moreover, hire the SEO company that has extensive experience working with companies similar to your business.

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by KevinPosted on Posted in Web Design — No Comments ↓

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The most significant asset is your website. Your website is your real estate. It is the first impression that a prospect has when visiting your site. A website provides a web presence 24 hours 7 days per week. If a visitor visits your website, a company needs to make a strong impression. We all want something beautiful. Image is everything. Over time,your website becomes dated and needs a custom facelift.

We do not recommend using template sites. Hackers enjoy template sites because they can place a single piece of malicious code on them. There are other reasons to avoid templates. This includes viruses, update issues, and the possibility of the theme creator closing shop. Templates also contain plugins with security vulnerabilities. These include compatibility issues, increase in maintenance and relying on plugin creators to update the plugin.

We develop custom websites. When custom websites are developed, there are no inherent limitations. A custom website is developed to meet your business needs. It provides your brand’s unique identity and positioning. Furthermore, it is configured to grow with your business into the future. Moreover, beat your competition with a custom website.

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by KevinPosted on Posted in Marketing — No Comments ↓

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Do you have what it takes to be an entrepreneur? Do you have the passion to start your own business? Are you a risk taker?

Is your corporate career going nowhere? The time is now to become an entrepreneur. Entrepreneurship encompasses being able to take action to commit and persevere through all of the challenges. Be your own boss and have your independence. Entrepreneurs are motivated by a sense of security. This comes in being in full control of their work. Being an entrepreneur takes skill and tenacity. It requires a great deal of resourcefulness. When they get knocked down, entrepreneurs pick themselves up. They continuously learn and try different strategies.

Successful entrepreneurs develop the mindset that they will be successful. In addition, successful entrepreneurs are not afraid of making mistakes and learn from their failures. They also believe that they can make an impact in the world. Moreover, entrepreneurship is a mindset that allows you to see an opportunity everywhere. In conclusion, entrepreneurs develop one solution and one innovation at a time.

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by KevinPosted on Posted in Marketing — No Comments ↓

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The web is vital to all businesses. Companies need to experiment with landing pages, web pages and ads. This is where A/B testing comes into play. A/B testing plays a significant role in the marketing approach on the web. Businesses can use A/B tests to improve their advertising and marketing. In addition, companies can utilize A/B testing for new products and pricing.

A/B testing is experimenting and comparing two types or variations of such as a landing pages, web pages or digital ads. A/B testing can actually help companies identify valuable insights. Find out the how the online visitors interact with your content to see the pages that drive sales. It can tell the business the content that makes users spend even more time on their website.

For digital ads, A/B testing can be used for ad text, a headline, and call-to-action. It can also provide a company with the quantifiable data that can be used to develop and identify value propositions. The ultimate goal of A/B testing is to use the results and implement changes to the landing pages, web pages, or ads that deliver fewer bounce rates, improve customer engagement, increase more customer conversion. Therfore, implement A/B testing to increase the sales volume for your business.

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by KevinPosted on Posted in Marketing — No Comments ↓

concept-1868728_960_720Personalization is the key for companies to convert more online. Personalized marketing is an effective strategy to utilize. It involves collecting data about your customers and creating marketing experiences to target specific types of customers through your content.

Target the correct audience by demographics, online behaviors,and interests. Target your audience by personalizing messages using data. Personalize the customer experience by deliver content that is relevant to the user. Find out the devices that your target audience uses and develop relevant content. In addition, create useful, relevant content to share on social media.

According to Forrester, Ninety-four percent of marketers are focusing on their data and analytics capabilities, personalization technologies and customer profile data management capabilities to deliver personalized customer experiences. Therefore, develop an unforgettable experience to increase loyalty. Furthermore, implement personal marketing to improve customer experience, drive revenue, and increase brand loyalty. Moreover, to have a fruitful personal marketing campaign create messages and experiences that offer a high degree of value to the customer.

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by KevinPosted on Posted in Mobile Web Design — No Comments ↓

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Now more than ever it is urgent to have a responsive mobile design. There are more mobile searches on Google than desktop. Make sure sites are optimized for mobile.

Google continues to update its search engine algorithms. In fact, Google came out with a mobile – first indexing. This means that Google will rank its search listings based on the mobile version of content. If you just have a desktop version, it could negatively impact the rankings of that site. A site with mobile experience can potentially receive a rankings boost even for searchers on a desktop.

This changes the game significantly for search engine optimizers and webmasters. Prior to the Google update, Google was using the desktop version of sites to feed the algorithm. Google as well as other search engines have been desktop-first. This means that the search engines indexed and ranked websites regardless of how it was designed for desktop, tablet, or mobile devices.

According to Google, mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they are looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

Mobile first will create an opportunity for brands to provide a better experience for their audience. This may result in brands being rewarded with higher rankings. To improve the user experience, ensure that your content is responsive. Furthermore, if you have just a desktop website make sure that you develop a mobile friendly website. Therefore, make sure that you have a mobile responsive site to be indexed in Google.

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by KevinPosted on Posted in Web Design — No Comments ↓

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The most important asset in your marketing is your website. It is your real estate. Your website is the first impression that a prospect has when visiting your site. It gives a web presence 24 hours 7 days per week. When a visitor lands on your website, a business wants to make a strong impression just like you want to impress the date that you first meet. We all want something beautiful. Image is everything. Over time, just like your wardrobe becomes dated so does a website. Technology changes, functionality needs improvement and a website needs a fresh look.

According to Internet Live Stats, there are over 1.5 billion websites on the world wide web today. In addition, more than 85% of all websites today are not active. A majority of websites are parked domains. Roughly 10-15% of the world websites are being used. You have website why not make it active and modernize it? Beat your competition and redesign your website.

Now, you may ask when should your business redesign the website? Below are 13 reasons that it is time to redesign your website:

1. The current website is unappealing.
2. The website is not responsive for mobile.
3. Low return on investment
4. Low Search Engine Rankings
5. Website is difficult to navigate
6. Rebrand your website
7. Lack of story telling
8. Outdated Content
9. No Call to Actioon
10. No Testimonials
11. No Portfolio
12. No Blog
13. Need a Mobile App

Therefore, follow the 13 steps that I recommended to increase sales and increase your return on investment. Moreover, have a brand new online presence that represents your business and creates a strong impression.

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by KevinPosted on Posted in Marketing — No Comments ↓

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Are you struggling with an email marketing campaign? Marketers have been struggling to integrate personalization into their campaigns. According to a report by The Aberdeen Group, 96% of organizations believe that email personalization can improve their email marketing performance.

Email marketing is an important technique to grow your business. It is underutilized by smaller businesses. Email marketing is cost effective. Small businesses work with limited marketing budgets. It allows business owners to reach a large number of consumers at a rate of pennies per message. In addition, business owners and consumers stay connected.

The relevance and consistency is important for email marketing. If your email is not pertinent to the prospects, the buyers will often delete the message quickly. By sending irrelevant email messages, this will most likely lead to users unsubscribing. Get the visitors to subscribe to your email list. You can do this by having calls to action on your site. In addition, conversions within the site such as purchase process, membership sign-up and so on.

Writing an email that is personal is the first step toward respecting your subscribers. Once you receive permission, by prospects opting in, send relevant email messages. Email marketing service allows for your business to develop highly engaging emails. In conclusion, implement an email marketing campaign to build awareness, generate leads and find customers.

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