The first step in developing a web site is coming up with a domain. Domain names are often compared to real estate in that domain names are foundations on which a website such as a house can be built. The …
Category: Search Engine Optimization
Web Analytics: How and Why You Should Use It
Any Web Marketer worth his salt knows that you can’t be successful without goals. And you can’t set goals without being able to measure them. So how do you measure goals in something as obscure as web marketing? Simple. Web …
Social Media: The New Word of Mouth
If you ever took a marketing class in school, you learned that word-of-mouth is the best kind of marketing. Wikipedia defines word of mouth marketing as: Word of mouth is a reference to the passing of information from person to …
Register with Bing’s Local Listing
Are you spending too much money on the Yellow Pages and not getting the results? My office building has a huge stack of the Yellow Pages that no one has picked. If you are an advertiser in the Yellow Pages, …
Yahoo and Microsoft Agreed to a 10-year Partnership
Yahoo and Microsoft agreed to a 10-year partnership. Combining both Yahoo and Microsoft creates a market share of 28% of the Internet search market still lower than Google’s 65% in the United States. The combined companies Yahoo and Microsoft makes …
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RSS: What it is, and why you should be using it.
RSS, usually translated as “Really Simple Syndication,” and sometimes “Rich Site Summary,” is a standardized web file format used to publish frequently updated works: such as blog entries, news headlines, audio, and video. An RSS Document (called a “feed” or …
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White Hat SEO: Ethical SEO
In deciding on a search engine optimization firm make sure the firm uses an ethical approach. The ethical search engine optimization method is called White hat. White Hat SEO involves techniques and tactics that focus on a human audience as …
Ways to Improve Rankings on Search Engines
People looking for your products or services need to find them easily and quickly. For the web is an impatient media and if they cannot find your web site or once there do not find what they are looking for within a …
Tagged with: Search Engine Rankings
SEO Marketing Part 3: Navigation, Linking
This is our third and final post in the SEO Marketing Tips series (but keep in mind not the final post with SEO tips). We are going to discuss the parts of SEO usually directly related to the design of …
Beware of Black Hat SEO & Scammers
How many of you receive emails from SEO companies claiming that they can get your company first page results? No company can guarantee top placement. You need to worry about companies that promise top positions in Google’s organic or free …
