In deciding on a search engine optimization firm make sure the firm uses an ethical approach. The ethical search engine optimization method is called White hat. White Hat SEO involves techniques and tactics that focus on a human audience as …
Category: Marketing
10 Ways for a Business to Get More Out of Facebook
Facebook is the fourth most-popular site on the web. What is Facebook? To understand what facebook is, you need to understand social networking. Wikipedia defines social networking as online communities of people who share interests and/or activities, or who are …
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Pay Per Click Advertising: A Great Way to Advertise
In our previous blog posts, we discussed search engine optimization. Search Engine Optimization is a long-term process. A great online marketing method to use in combination with search engine optimization is pay per click advertising. Pay per click advertising …
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Ways to Improve Rankings on Search Engines
People looking for your products or services need to find them easily and quickly. For the web is an impatient media and if they cannot find your web site or once there do not find what they are looking for within a …
Tagged with: Search Engine Rankings
SEO Marketing Part 3: Navigation, Linking
This is our third and final post in the SEO Marketing Tips series (but keep in mind not the final post with SEO tips). We are going to discuss the parts of SEO usually directly related to the design of …
Beware of Black Hat SEO & Scammers
How many of you receive emails from SEO companies claiming that they can get your company first page results? No company can guarantee top placement. You need to worry about companies that promise top positions in Google’s organic or free …
User Generated Content Helps With Decisions, Conversions and SEO
Consumers Rely More on User Generated Content According to an Opinion Research Corporation, July 2008, online product reviews and evaluations were cited by 83% of shoppers as influencing their purchasing decisions at some level. An October 2008 study by Forrester …
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Tagged with: User Generate Content
SEO Marketing Part 2: Tags n’ Titles
Today is our second post on SEO Marketing Tips. We are going to discuss two important aspects of any Search Engine Optimization campaign: Tags and Titles. When your computer views a webpage, there is data that you cannot see that …
Quizzes on Web Sites
Every marketer should consider an online quiz because quizzes create link building opportunities, engage site visitors with brand content, and give measurable results. For example, track how long the users spend on your page, what percent make it from your quiz …
Tagged with: email newsletter, emailing bloggers, online quizzes, quiz, social networking sites, Twitter
SEO Marketing Part 1: Content is King
In short, content that pleases search engine users, and fulfills and information need or prompts them to purchase something, is good. Content that’s highly optimized for search engine algorithms, but fails to satisfy search engine users, is virtually doomed to a fate of obscurity.
