Who decides the correct syntax of HTML or CSS code? The World Wide Web Consortium (W3C), founded in October of 1994, sets the current standards for valid HTML and CSS code. If your code does not meet these standards, this …
Category: Marketing
The Advantages of Pull Marketing on the Internet
In general marketing practices, there are two main methods of marketing. “Push” marketing, and “Pull” Marketing. In a Push-Marketing scenario, you push your content or product at your target market. Examples of this are newsletters trying to get people to …
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The Internet Crash Course
Most of us know how to use the internet, and we use it every day. But few people know how the internet started or even how the internet works. Having this knowledge can be a key component to your web …
Domain Information and How to Register
The first step in developing a web site is coming up with a domain. Domain names are often compared to real estate in that domain names are foundations on which a website such as a house can be built. The …
Web Analytics: How and Why You Should Use It
Any Web Marketer worth his salt knows that you can’t be successful without goals. And you can’t set goals without being able to measure them. So how do you measure goals in something as obscure as web marketing? Simple. Web …
Social Media: The New Word of Mouth
If you ever took a marketing class in school, you learned that word-of-mouth is the best kind of marketing. Wikipedia defines word of mouth marketing as: Word of mouth is a reference to the passing of information from person to …
Register with Bing’s Local Listing
Are you spending too much money on the Yellow Pages and not getting the results? My office building has a huge stack of the Yellow Pages that no one has picked. If you are an advertiser in the Yellow Pages, …
Yahoo and Microsoft Agreed to a 10-year Partnership
Yahoo and Microsoft agreed to a 10-year partnership. Combining both Yahoo and Microsoft creates a market share of 28% of the Internet search market still lower than Google’s 65% in the United States. The combined companies Yahoo and Microsoft makes …
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RSS: What it is, and why you should be using it.
RSS, usually translated as “Really Simple Syndication,” and sometimes “Rich Site Summary,” is a standardized web file format used to publish frequently updated works: such as blog entries, news headlines, audio, and video. An RSS Document (called a “feed” or …
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Google Business Center & Google Local (Better than the Phone Book)
Whenever you search Google for some type of business near a certain area, not only does it query its usual web results and AdWords database, it also queries its Google Local database. Google’s Local Business Center Listings are the information …
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