Often times people ask me whether they should advertise on the content network of Google Adwords? People tell me that when they do it by themselves, the content network produces poor results. So most likely, you will get lower click …
Category: Marketing
Competing for the Number 1 spot on Google Adwords can be a Mistake
Customers ask me which is the best position for Google Adwords Ad? In considering your return on investment (ROI) for pay per click keyword campaigns, competing for the top spot could be a big mistake. Why? The higher you are …
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Use Ethical SEO Practices
Search Engine Optimization is an on going process. Search engines like Google are consistently changing their algorithms to ensure sites are fairly rated. In fact, it was reported last year that Google changed their ranking algorithm 400 times. Small businesses …
CSS 3: Good News for SEO People
Usually there is a huge gap in making a web site look good and making it optimized. To add animations and cool effects you either need to use Flash, which cannot be indexed by search engines, or you need to …
Google Places Tags
Google has recently introduced a new pay feature to Google Places. This feature, known as tags, allows you to add extra information to your listing in Google maps and displays a small tag on the map, next to your business. …
Should You use Adwords
Often we are asked, should I use Adwords? The answer depends on your business model and cash flow. A successful local business model may fail when applied nationally. With AdWords, advertisers are willing to break even or lose money on …
Optimize Images
If you use images in your web pages, it is good practice to include Alt text for every image that a visitor to your site will see. ALT tags filled with keywords can also be used to boost your keyword …
Avoid UnEthical SEO Tactics
When search engines were younger, it was easier to achieve high search engine rankings by using unethical SEO methods. Methods like keyword stuffing were used in the late 1990’s for unsophisticated search engines. It involved “stuffing” pages with keywords to …
Improving Findability on SEO
Once your site is live, you can still do a few things to improve the findability. Google’s Webmaster guidelines offer specific suggestions for new and existing sites. Among them include the following tips: Use a text browser, such as Lynx, …
Set Realistic Goals for Ecommerce Web Site Design
When retailers think about redesigning their web sites, they expect the redesign to boost their sales immediately. Before doing the redesign, retailers need to figure what consumers want to do and how easy it will be to satisfy them. Shoppers …
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