White Hat SEO: Ethical SEO

In deciding on a search engine optimization firm make sure the firm uses an ethical approach. The ethical search engine optimization method is called White hat. White Hat SEO involves techniques and tactics that focus on a human audience as opposed to search engines. This technique completely abides by search engine rules and policies. A web site that is SEO optimized focuses on relevancy and organic ranking is optimized using White Hat SEO practices. Other examples of White Hat SEO strategies include using keywords, keyword analysis, back linking, link building to improve link popularity, and writing content for human readers.

Although White Hat SEO might not have instant results; however, the lasting success is worth the wait. The objective of White Hat SEO is to improve overall site quality and increasing the site’s ranking. White Hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes.  Also that the subsequent rank is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines. Then making that content easily accessible to the spiders, as opposed to attempting to trick the algorithm from its intended purpose.

White Hat SEO will not guarantee you top placement for keywords. No SEO company can guarantee top placement for keywords. Search Engine rank is one of the most closely guarded secrets of the web. In fact, it was reported last year that the algorithm Google uses to rank sites changed over 400 times!  Make sure that they do not make big promises,because it is more likely they are unable to keep them. Therefore, the search engines are always ahead in the SEO process.

The white hatters fix critical mistakes in design,set-up of their websites,so that the sites will rank well. The SEO experts discover and correct mistakes such as unreadable menus, broken links, temporary redirects, and weak navigation structure.

White hat marketers implement a common sense, ethical approach to SEO. These techniques include:

• Creating quality content
• Building legitimate links
• Developing a solid keyword strategy
• Maximizing spider friendliness
• Building page rank over time
• Use description meta tags without excessive use of keywords.
• Optimizing tags, titles and other parts of the code is integral.
• Using specific keyword rich page titles, headers, subheaders, internal linking, and page copy.

Using WordTracker or Google Adwords Keywords Tool to find popular and relevant keywords and phrases to use for your site. Monitoring the various search engines to ensure that your URL gets indexed. Increasing the amount of unique content on the site. Writing quality content for the website visitors instead of the search engines.