Small Companies Can Compete with Large Companies in SEO
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Posted in Content, Featured, Keywords, Marketing, Mobile Web Design, Search Engine Optimization, Social Media, User Generated Content, Web Design
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You are an entrepreneur or a corporate refugee looking to develop a web presence and be found online. Small companies can compete with large companies for organic traffic. Small businesses do not have the budgets and staff to outspend large companies and have to be clever. Small businesses have an edge in local targeting.
Google does favor big brands in SEO. Large companies have millions of inbound links as well as years of content. Big brands can easily spend tens of thousands on SEO. In addition, large companies can have millions of visitors online. Large businesses have a major advantage because of name recognition and reputation. Millions of back links, millions of visitors are the reasons large corporations rank in the top positions in search.
Here is how your small business can compete against the large companies in SEO:
1. Have a niche local product or service
2. Have your website designed to be responsive. Responsive design gives the user the same experience in mobile as desktop. Google states that more 60% of searches from mobile devices
3. Invest in Local SEO
4. Use a Schema
5. Use a reputation management platform to get reviews. Search engines love user-generated content. Reviews can help your ranking in Google Local. Reviews are also good for the consumers to read.
6. Do not pick general key terms. Pick long-tail keywords
7. Start a blog and write high quality content
8. Content is king. Personalize high quality content to the visitor
9. Develop link worthy content: useful, entertaining, unique, insightful or valuable. blog posts, articles, white papers, eBooks, videos, photographs, case studies. Google tends to give weight to links from major companies, trade groups, government organizations, and suites built on edu domains, which are reserved for educational institutions.
10. Create a social media presence for your business and be active on it.
11. Use Google Webmaster tool
12. Use Bing Webmaster Tool
13. Have your website site user friendly with fast load speeds
14. Use Google Analytics and review your stats
For help developing a SEO program,contact me for a quote.
Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.
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