Branding
Are you a corporate refugee? Are you looking to start a business? Are you considering being an entrepreneur? Entrepreneurs have many tasks such as raising capital, attracting talent and getting their businesses off the ground. Start to think what you are good at and avoid the naysayers.
One of the first steps you will need to start a business is to define your brand.The American Marketing Association defines a brand as a name,term,design,symbol that differentiates one seller from another. To increase your brand’s chance of success,you need to know five things:
1. How strong is the perception of your brand, and what would make it stronger?
2. What is the true level of consumer satisfaction for competitor brands?
3. Will your brand introduce emotional connections with consumers who do not currently exist in the market segment?
4. What percent of the market will consider change because of the disruptiveness of your product?
5. How much awareness can you gain for the brand?
Therefore, the answers to those five questions will determine your chances for successfully branding your product.
Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.
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