Account-Based Marketing Strategy That Gets Results

• 

For businesses that specialize in selling their products or services to particular types of consumers, account-based marketing (ABM) is a powerful marketing strategy that can help you capture more loyal customers and expand your reach. These strategies are especially effective when your target customers identify as a specific niche or group. With an account-based marketing strategy, you align your company’s marketing efforts with the specific needs of your target customers rather than trying to sell to everyone. That way, no matter what other people buy from your competitors, they won’t be able to get the same exclusive deals you’re offering your most loyal customers.

Define your ideal customer by using account-based marketing

Before you start creating marketing materials, you need to know who you’re trying to reach.

• 

If you’re new to marketing, you might believe that your target customers are the same people who buy your products, but that’s not always the case.

For example, let’s say you sell health and wellness products and your target customers are busy moms. In this case, your ideal customer might not be exactly the same people who buy your products, but rather women who want to stay healthy so they can better take care of their children.

You can find out more about your ideal customers by asking questions like:

– Why are your products appealing to this particular group?

– What are the specific needs that your products meet?

– What else does this group want or need?

Set up a lead nurturing strategy

If your target customers are busy people who don’t have time to go through your sales emails and listen to your sales calls, you should consider creating a lead-nurturing strategy.

• 

This strategy uses emails, text messages, and other communication methods to bridge the sales gap between you and your ideal customers, helping them to move from thinking about buying to actually committing to buying.

A lead nurturing strategy can incorporate any of the following lead channels:

– Email – Offer your customers a variety of emails that are customized for each person. Choose relevant subject lines, incorporate incentives, and personalize your emails to make them more interesting for your customers.

– On-site content – Add value to your website or blog posts and add interactive features like videos and quizzes to keep your customers engaged.

– Off-site content – Partner with retailers to create custom lead-generating shopping experiences like in-store events, review-rich e-commerce products, and sweepstakes.

Create content that resonates with your target audience

Data tells us that the best marketing strategies are those that resonate with your ideal customers, so you should include content creation in your account-based marketing strategy.

• 

If you have the resources, you can create videos, blog posts, and other digital assets to engage your target customers and keep them coming back for more.

In addition, if you can find ways to make your content engaging, you can also use these assets for lead generation.

Invite top influencers to participate in your launch events

There’s a strong link between consumer engagement and account-based marketing success, and one of the best ways to increase engagement is to build up a list of top-tier brand ambassadors. That way, when you launch new products, you can invite these influencers to try them out and share their experiences with their followers online.

There’s no need to pick just one person. Instead, invite a few of your top customers to try out your newest products and invite their followers to join in on the fun as well.

• 

Use shopping and event marketing apps for your account-based marketing

With account-based marketing, you don’t just aim to attract new customers to your business. Instead, you also want to retain your loyal ones, especially if you have a seasonal business like a holiday-themed store.

One way to do this is to make your products available year-round, but one of the best ways to keep your customers coming back is to create shopping experiences that are tailored to their wants and needs.

For example, if your target customers like to buy gifts for their friends and family members during the holidays, consider creating a shopping app that offers gift-card discounts.

Conclusion

Account-based marketing drives a high degree of loyalty and is a great way to stand out from the competition. If you want to build a successful marketing strategy, you’ll need to understand your target customers and create content that resonates with their needs.

Once you’ve done that, you can use lead channels like email, social media, shopping, and lead generation apps to nurture your leads and drive sales.

Click Here To Learn More