Marketing: Your Brand Is About More Than Just Good Looks

First, let’s clear up a typical misconception of what a “Brand ” actually is. A brand name is more than simply your business’s name or logo design. It’s more than just a specific kind of item you offer such as the Q-tips brand name of a cotton bud. It is more than just the appearance of the packaging of your item. In a nutshell, your Brand is the culmination of everything your possibility’s 5 senses can pick up on about you.

It is the image you present at all times. From the company’s logo and color pattern all the methods to the manner in which your staff members dress.

It’s what your prospect hears from and about you. From what they become aware of you in the media to how your customer service team manages inbound complaints.

It’s the feeling your prospect gets in all their dealings with you.

From their satisfied or dissatisfied interaction with you to the relationship structure activities you bring out.

It is the enjoyable or undesirable aromas that get connected with you covering all over from the scent of your item or center, to even your employees.

And last but not least it is likewise the tastes that get related to you. From the taste of your item if it is a product indicated to be tasted to the quality of the coffee or tea you serve.

As you are probably beginning to see the picture I am painting for you, your brand name encompasses whatever about you. Thus you can see why it’s important to always put your finest foot forward.

Let’s take this one action further. Much more essential than being perfect in your eyes, is being consistent in the possibility’s eyes.

Consistency is the key to branding. It is terrible branding practice and just plain unacceptable to provide terrific service one day, and bad service the next.

You are much better off being consistently mediocre. Then at least the customer understands what to expect and is normally more pleased. Another example of bad branding is having a various feel and look for your website as compared to your other marketing collateral example business cards, brochures, and so on. Eventually, your possibility should have the ability to acknowledge you at a quick look– just by colors, design style, logo, etc.

For example, let’s take the junk food retailer Mcdonald’s. They have actually done an incredible task at branding. Their food tastes consistently the very same no matter which place you eat at around the world. What you see, hear, feel, smell and taste are practically constant and acceptable throughout the board.

Bottom line, branding is essential to developing your identity in the market and consistency is essential to efficiently do that. Prospects want consistency! Consistency breeds comfort and comfort is an aspect of relationship building a crucial marketing strategy.
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