Mobile Emails
According to SWNS, Americans check their phone on average once every 12 minutes, which is 80 times a day. Return Path analyzed more than 27 billion email opens between May 2016 and April 2017. Return Path stated that 54 percent of the email were read on mobile.
Because of the mobile revolution, it is necessary for email marketers to rethink their email marketing strategy. Deliver the right message at the right time on the proper channel makes all the difference. Some features can look perfect on desktop email and not be mobile friendly. Optimize email for the medium mobile.
Not having mobile friendly email will lead to the messages being deleted. In fact, 80 percent of email recipients will delete email messages that does not have an attractive appearance. Mobile responsive design needs to be done to increase the engagement of the users. As subscribers use multiple devices to access their emails,develop emails that run smooth in all platforms. Avoid losing clients on mobile by developing mobile responsive emails. Moreover, when designing emails to blast to your customers, make sure the emails are responsive and work on desktop. Furthermore, testing your email is a significant step before sending it out to your subscribers. Therefore, when the email message is mobile responsive and looks attractive, send out the email blasts.
Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.
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