Advertising in the Yellow Pages is Expensive
Advertising in the Yellow Pages is expensive and not effective. Yellow Pages are a lead generation service. The return on investment is low. We have clients who used the Yellow Pages. They were paying too much for their ads and not seeing a return on investment. Their phone stopped ringing, their landing page was not seeing traffic from their Yellow Page placements. Therefore, our clients cancelled their service.
The Yellow Pages representatives are aggressive. Some advertising customers sign up with the Yellow pages and are trapped with a contract. These customers do not understand what is offered. Remember, just because the Yellow Pages report points out calls that calls are not sales.
For the money saved from cancelling the Yellow Pages, implement a digital marketing strategy instead. Forrester states that US digital marketing spends will near $120 billion by 2021. Forrester reports that consumers between 18 and 35 years old spend 600 billion per year. There is more money being spent on display ads instead of pay per click. Visitors start their search for your products or services using a search engine such as Google. Consumers evaluate a business on visibility, reputation, and reviews. Moreover, use retargeted ads to convert more visitors.
Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.
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