Retailers Need E-Commerce to Survive
High real estate costs in prime locations are making it expensive to keep stores open. Changes in shopper behaviors,online shopping which has led to retailer bankruptcies. Within 20 years, half of America’s shopping malls in the United States will close.
Because of the changes in shopping behavior, retailers need a substantial internet marketing presence more than ever. 90 percent of shoppers research online before making purchases. With thinning margins and significant competition from all over the internet, retailers need to incorporate an ecommerce platform to survive. The retail trend is e-commerce,buying goods and products online that are delivered to your door.
Technology,wireless connection,and smartphones allow for consumers to search on the web, compare prices and buy online utilizing mobile or desktop. E-commerce plays a significant factor in the revenue of retailers. Retailers can increase sales,increase revenue and lower cost by incorporating e-commerce. Moreover,those retailers who are able to adapt to rapid and continuous changes will achieve the greatest success. Furthemore,those who refuse to change will likely fall behind.
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