Reciprocal Links
Questions that we often receive from our customers are should we do reciprocal links? Reciprocal links take a reader from your website to another website. From our experience, most of these companies soliciting our clients have lower page ranks and would not benefit our clients. You also have to be careful regarding reciprocal links from unethical webmasters that use schemes such as link farms. Link farms can get your website penalized or banned from the search engines.
We recommend that our clients develop link worthy content and post their content on social media. This way they can get inbound links to their website. The more inbound links you have, robots will visit your website more often. In addition, the more high traffic links that your website receives, the higher the page rank. Therefore, focus on writing strong original content is the key to get more links.
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