Optimize Images
If you use images in your web pages, it is good practice to include Alt text for every image that a visitor to your site will see. ALT tags filled with keywords can also be used to boost your keyword frequency and help you achieve better rankings. Many businesses disregard image SEO or do it incorrectly. They are missing out on an easy opportunity for better rankings.. Images that have no text describing what they are cannot be read by the search engines. Search engines rely on things like tags,captions, and file names to identify proper index images.
The ALT tag is designed to help visually impaired visitors to determine what the images contain, by allowing you to specify some alternative text. When a visitor points the mouse over an image with the alt tag, the text is shown. Search engines have the same problem as visually impaired users have, they cannot see the images. Images have no meaning to search engines. Search engines can only see the image tag’s text. Therefore it is of vital importance that you tag the images on your with their content.
Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.
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