News Corp Taking on Google with Bing
In 2009, News Corp took on Google. News Corp dislikes the fact that Google provides access to News Corp’s massive amount of content without paying for it. News Corp is threatening to block Google from indexing News Corps’ web sites and is negotiating a deal with Microsoft to provide exclusive search engine access to web content on Bing. Under the deal Microsoft would pay News Corp for access, which is reportedly still under negotiation.
Watch Rupert Murdoch’s News Corp founder explain News Corp Sites May Be Removed From Google click www.youtube.com/watch?v=sewucH3rOPM
This can be monumental if approved. This can lead to other media companies following News Corp’s path. Bing could leverage content access rights to challenge Google.
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